This is the icon that you’ll see on the front of all of our watches as well as the sides of our fashion forward sunglasses. While it may look like it’s just three coniferous spruce trees grouped together in a neat logo, the meaning is actually somewhat deeper.
The large tree at the front represents the trees that were burnt down by the northern Canadian fires that decimated forests close to La Ronge, Saskatchewan, Fort McMurray, Alberta and even Kelowna, British Columbia. The two smaller trees pictured behind and to the left/right of the centre tree represent the trees that we’re planting. Basically, for every tree that is taken by the fires, we at Timetree Canada will replace it with two. Sorry Mother Nature, but we’re winning the fight!
It also represents us at Timetree Canada. The front tree is the new tree we are planting because of you, our new TimeTree family member. Canada is front and centre for us; the most important part of our Timetree Family. The back two trees represent how the tree gets planted. Your on the left and Timetree is on the right and that’s what it takes to get the job done.